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Dreft Creates Mobile App

P&G’s octogenarian detergent brand goes high-tech.

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By: TOM BRANNA

Editor

Dreft baby laundry detergent has a new high-tech addition to its family: the “Amazing Baby Days” app for mobile devices. Designed with both expecting and new parents in mind, the free app offers a simple, convenient way to capture, document and share all the special moments from pregnancy through baby’s first year, which can easily be published into a beautiful book and then shared with friends and family, according to the P&G brand. Parents can download the app for free in the App store o...

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